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DRM HIGHLIGHTS |
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The latest release of Windows Media DRM enables new scenarios for consumers and provides content owners with new outlets for their content. The following sample scenarios show how an already robust platform now offers even greater value.
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Direct License Acquisition:
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This provides a seamless user experience by reducing the number of steps necessary to deliver content to non-computer devices, and creates new opportunities for device manufacturers and content services to create rich experiences for consumers.
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Indirect License Acquisition:
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Today, many consumers transfer protected Media–based content from their computers to portable audio players. This is called Indirect License Acquisition because the portable device receives both the content and license from the computer. Media Securities DRM will make this process even easier for consumers.
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Subscription Services:
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Today, consumers can download thousands of tracks to their computers from a variety of content services for a low monthly subscription fee. This means that subscription content can flow to devices, making subscriptions more valuable to consumers. For instance, consumers will be able to download a virtually unlimited number of tracks through their subscription, play them as often as desired, and transfer them to any device that supports Media Securities DRM. These tracks will be linked to licenses that have start and end dates. At the end of the billing period, the consumer connects to the content service provider and licenses are automatically refreshed provided the consumer has paid the fee. Otherwise, the licenses simply expire.
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Purchase and Download Single Tracks:
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In this scenario, consumers purchase and download tracks protected with Media Securities DRM from content service providers on a per-track basis as opposed to the subscription model.
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Rental Services:
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Many consumers download movies on a rental basis over the Internet to their computers. DRM makes this possible by supporting time-based licenses. This means that movie download services can create licenses that satisfy consumer viewing habits while ensuring that the content is used in the way the content owners intended. For instance, consumers might rent a movie that allows them to begin viewing it anytime within 30 days, and for 24 hours once they start playing it.
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Video-on-Demand and Pay-Per-View:
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DRM has long supported pay-per-view scenarios for playback on a computer. Media Securities DRM extends this capability to set-top boxes, so content can be viewed and licensed over a cable network in addition to being played back through a computer.
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Live DRM: Enjoying Concerts and Sports Events in Real Time
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o Preview and Purchase Content
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o One File, Different Licenses
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Company Presentations: Protection of Sensitive Material
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Distance Learning
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